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up for our e-newsletterPearson Accepted as Member of Council of American Survey Research Organizations
Company’s Data Management Group
Processes More Than Two Million Surveys Annually
BLOOMINGTON, Minn. – Oct. 3, 2007 – The Data Management group of Pearson today announced it has been accepted for membership as a Full-Service Research Company in the Council of American Survey Research Organizations (CASRO), the leading trade organization in the marketing and survey research field.
As a full-service research organization, the Data Management group of Pearson processes more than two million surveys each year. Many of the largest Fortune 500 companies, major automobile manufacturers, airline and government agencies rely on Pearson to help them gather reliable, up-to-date feedback that guides their strategic plans, allows them to anticipate trends, and improves their products and services.
“We are delighted to become members of CASRO. We will certainly continue in our business practices consistent with the ‘CASRO Code of Standards and Ethics for Survey Research,’” said John Harnett, president and CEO of the Data Management group of Pearson. “Partners and customers can rest assured that, in all that we do, our practices will be in compliance with the provisions of CASRO’s Code of Standards and Ethics.”
Conducting full-service survey research means that Pearson routinely offers or arranges for complete survey research services, including study design, questionnaire preparation, sample design, interviewing, data processing, statistical analysis and report writing in conformity with generally accepted professional standards and with the “CASRO Code of Standards and Ethics for Survey Research.”
“In my experience, survey research buyers have a strong desire to be assured of research quality. That’s exactly what being part of CASRO provides,” said Mike Seeman, vice president of marketing, the Data Management group of Pearson. “We are excited to offer our customers a formal assurance that we are committed to the ‘CASRO Code of Standards.’”
For more information about Pearson’s Full-Service Survey Services, visit Survey.PearsonData.com or call 800-447-3269.
About Pearson
Pearson is the global leader in educational publishing, assessment, information and services, helping people of all ages to learn at their own pace, in their own way. Backed by a half-century of knowledge and expertise, the Data Management group of Pearson provides assessment instruments and data capture tools and technologies for use in education, business and health care settings. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.
About CASRO
CASRO, the Voice and Values of Research, represents more than 300 survey research and marketing research businesses from America and abroad, reflecting over 80 percent of annual U.S. marketing and corporate research revenues.
CASRO’s mission is fourfold:
- Communicate to the industry and the public about the changing world of research
- Educate members to enhance the high level of industry professionalism
- Protect the public by requiring a commitment to high standards from every organization that joins our association
- Advocate the research industry’s uncompromising commitment to ethics and professionalism
For more information about CASRO, go to www.casro.org
