Marketing and Customer Solutions

Develop strong customer relationships through marketing and CRM

In today's market, customers demand more products, services, focused attention, and a commitment to quality. Pearson Assessments' customer solutions improve customer and employee satisfaction, gain valuable customer information, increase the efficiency and cost-effectiveness of operations, and help you be more competitive by turning raw data into valuable information.

Best of all, our solutions can be implemented at your location or you can choose to outsource your data collection to us. Our full range of marketing and customer solutions includes:

Customer satisfaction surveys
Loyalty enrollment
Product registration
Inbound order entry and customer support
Employee satisfaction surveys

Customer Satisfaction Surveys

Get to know your customers' preferences and learn what they like about you and your products. With Pearson Assessments' various technologies, services, and facilities, you can achieve response rates as high as 20% over the industry average on your customer satisfaction surveys. If you allow your customers to respond according to their preference—mail, fax, Internet, kiosk or telephone—response rates are likely to go up and make your survey a success. We can utilize our call center capabilities to perform follow-up calls to non-responders, further improving response rates.

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Loyalty Enrollment

Loyalty programs are effective customer retention tools; however, the administration of these programs often involves costly manual processes that lead to missed or incorrect information and customer frustration. Pearson Assessments has helped organizations redesign their loyalty enrollment and update processes. We can provide in-house customized solutions or you can choose to implement a completely automated solution at one of Pearson Assessments' facilities.

Product Registration

Pearson Assessments can help you create a fully automated, multi-channel product registration solution. Your customers can respond to your information request via mail, Internet, fax, or telephone. By offering multiple response methods, you can increase your product registration response rate and capitalize on the customer information gathered by creating smarter, more focused marketing campaigns.

Inbound Order Entry and Customer Support

Why limit your customers to a single communication channel when you can give them the choice of telephone, Internet, paper, or fax communications? Pearson Assessments provides all the tools you need to tailor inbound order entry and customer support solutions to the specific needs of your customer base.

Employee Satisfaction Surveys

People make the difference. Your employees create the customer experience time and time again. It's no surprise that the number one factor in creating customer loyalty is positive employee interaction. Pearson Assessments not only understands that you need help in creating solutions that monitor your employees' satisfaction, but also points out those areas needing improvement and those with superior branding efforts and customer care.

Learn more about out employee satisfaction survey programs >>

More information about automated data collection?

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